The Item Preferences section allows merchants to define specific customization options for their products or services. While often used for food-related preferences (e.g., “Medium,” “Medium-Well,” “Extra Spicy”), this feature is also useful for other industries, such as retail (e.g., “Gift Wrap,” “Color”) or services (e.g., “Eco-Friendly Packaging”). Preferences enable customers to personalize their orders based on available options, ensuring a better experience tailored to their needs.